In fact, this is not only a person's prejudgment, but also Ali and JD.com share the view - whether it is Ali and JD.com, although its user base is very large, but the growth of absolutely active users is slowing down, like Ali and JD.com and other traditional e-commerce to continue to maintain high growth, must go from line to line, must upgrade the e-commerce ecology, and social e-commerce has been Ali and JD.com's pursuit, such as Taobao and JD.com have been listed live channels, etcA thirst for social attributes。

And at birth on the wind is lush enjoy the same city

Its business model is social e-commerce

Enjoy the same city in 2018

Located on a social e-commerce platform

A few approved people can buy a product at a lower price

The supply chain is driven in reverse by consumption

Social e-commerce

Therefore, enjoy the same city completely save a high cost of pulling new - that is, enjoy the same city one dollar, access to hundreds of millions of users of the secret, in the traffic more and more expensive today, enjoy the same city can get customers at a low price, later on.

Secondly, quality assurance, low price。 The secret is that most of the products in the same city are cheaper than Taobao, the secret is that the sellers in the same city, the cost of obtaining new users is lower, almost no money to buy traffic, so the terminal price is relatively low and cheap, most goods are cheaper than Taobao. Secondly, the group is in fact the c2b model of prepaid system, meaning that there is no inventory pressure, inventory costs are greatly reduced, this inventory-free low cost, but also reflected in the price advantage of the terminal.

Third, the differentiated and large-scale mechanism brought about by the group is different from the search, the same time the volume gathered, and gathered on a relatively concentrated commodity, which means that the platform traffic is highly concentrated, no waste, at the same time, the formation of traffic peak, and ultimately the formation of burst commodities, from traffic to transaction conversion rate is the highest.

Fourth, the introduction of game participation properties.Enjoy the shopping mode of the same city, very interesting, visually through the map to show the group mode, improve the user's stickiness and sense of participation. On JD.com, users want to finish shopping and leave quickly, but in the same city, users will actively forward links before purchasing, extending the user's time.

Map red envelope entrance

make money every day

Enjoy the same kind of cityHigh-traffic, multi-burst social mode, has also attracted a lot of big names to the station. In recent times, many well-known brands have been stationed in the same city mall.

At present, the city has gathered clothing bags, digital appliances, food and beverage, home life, beauty skin care, home textile furniture, mother and child toys and many other categories.

On the other hand, the supply chain system has been improved qualitatively. Enjoy the same city will further upgrade the online and offline programs, the future intends to lay out a global development strategy, which has also become a profit point.

As a social e-commerce business to form a rising trend, its rising power can not be ignored, is a big dark horse in the electric business community. However, although the word-of-mouth power is strong, there is still a long way to go for the platform in the tide of Internet competition.